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John Schultz - Resiliency and Reliability - JVC 2023



John Schultz, CEO of Bootleg Advisors, shares his personal journey from growing up in a poor family in rural Indiana to becoming the founder of Allied Reliability Group, a company that was eventually sold for a nine-figure sum. Schultz’s story is a testament to the power of passion, hard work, and perseverance.


One of the key takeaways from Schultz’s talk is the importance of finding one’s "hedgehog", which is where three circles in a Venn diagram intersect: passion, mastery, and economic engine. Schultz was passionate about maintenance and reliability, he was convinced that he could become one of the best in the world through continuous learning, and he was able to find an economic engine that made sense. This intersection allowed him to build a successful company that operated in 18 different industry verticals across 63 countries.

Schultz also emphasizes the importance of reinventing oneself every two to four years as an entrepreneur.


John Schultz’s talk on resiliency and reliability offers valuable insights for entrepreneurs who are looking to build successful businesses. By finding their "hedgehog", reinventing themselves every few years, building a strong network, and staying humble, entrepreneurs can increase their chances of success and build businesses that are resilient and reliable.


JVC 2023 was honored to have John Schultz share his personal experience with resiliency in business and advice on entrepreneurial success.

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